Kim is a passionate brand strategist and executive consultant with more than 25 years of experience from the healthcare, life sciences, medical device, personalized medicine and information technology sectors. She has extensive in-house and agency experience, most recently as Managing Director for W2O Group, a multi-national agency where she led business design, brand strategy and market positioning efforts for emerging companies.
Using her exclusive ALIGNTM Methodology as a tool to spark individual or organizational inquiry, analysis, positioning and planning, Kim helps executives translate their aspirations into high-impact brands. Her work includes the full integrated mix of advertising, digital and communications programs, and becomes the guiding force for leadership and organizational strategies that drive business performance.
During her career, Kim held executive positions in corporate communications and investor relations at Tercica and McKesson, as well as senior communications roles at Chiron (now Novartis) and Heartport. Over the past decade, Kim has worked with a broad range of companies orchestrating corporate brand and product launch initiatives to drive growth and value creation, including Adamas Pharmaceuticals, Exelixis, Gilead, Cerus Corporation, BioMarin, Nuelle, Tethys Biosciences, RocketFuel, Meteor and Omada Health.
Kim began her agency career in Hill & Knowlton/New England’s biosciences division following time as an associate producer at WPRI-TV, the ABC news affiliate in Providence, Rhode Island. Kim earned her bachelor’s degree in English/Writing Communications from UMass, Dartmouth.