October 7, 2020, 11:20 am -12:00 pm

We all know the importance of a corporate brand in driving revenue and reputation, but how do you effectively define your employer brand? And how important is it, really? In this unprecedented time of COVID-19 necessitating virtual work for many, and ever changing demographics with five generations in our workforce, your brand as employer has truly never been more important. We firmly believe that employer brand is the new corporate brand. We take an outside in approach to building employer brand, with a belief that employees’ voices are critically important to articulate a company’s authentic story. We bring HR and Corporate Communications together, building a bridge to align the internal and external narrative. In this session, we’ll moderate a panel with a client who has successfully bridged the gap, sharing as a case study of their presenting challenge, process, and approach to defining their employer brand.

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Kimberly Kraemer

Founder, CEO and Chief Brand Strategist, Waterhouse Brands

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Susan Hubbard

Executive Vice President, Public Affairs and Investor Relations, Exelixis

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Laura Dillard

Executive Vice President, Human Resources, Exelixis

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